What is entity extraction?
Entity extraction identifies people, places, organizations, and topics on your pages using AI. Learn how BearAudit uses Gemini for entities and gap analysis.
Entity extraction is the process of identifying named entities and topics in your content—people, brands, locations, products, events—and structuring them so you can analyse coverage, gaps, and internal linking opportunities.
Why it matters for SEO
Search engines model entities and topics, not just keywords. Sites with clear, consistent entity coverage on pillar pages often perform better for informational and commercial queries. Gaps vs competitors can reveal content you should add or pages to strengthen.
How BearAudit uses it
BearAudit uses the Gemini API (configured in Settings) to extract entities during or after crawl. Results appear on the Entities page and feed:
- Internal linking opportunities
- Competitor entity gap comparisons
- Action plan and Chat context
See Entity extraction with Gemini for setup and workflow.