Internal Linking: Anchors, Hubs, and Opportunities

The Internal Linking page turns your crawl graph and entity data into actionable link architecture insights. Three tabs—Anchor text, Hub pages, and Opportunities—help you strengthen crawl paths and distribute authority to pages that need it.

Anchor text tab

Summary metrics:

• Total links — Internal links discovered in HTML.
• Empty anchor — Links with no visible anchor text (bad for accessibility and context).
• Generic text — “Click here”, “Read more”, etc.
• Overused — Same anchor text pointing to many different destinations (can confuse relevance signals).

The table lists problematic anchors with example source URLs. Fix by rewriting anchor copy and pointing links to the most relevant target page.

See also: Glossary: Internal links.

Hub pages tab

Hubs are pages with many outgoing internal links—they shape how crawlers and users navigate your site. Review:

• Whether hubs link to your money pages and pillar content
• Whether hub pages themselves have enough inlinks (avoid orphan hubs)

Use hubs to plan topic clusters and breadcrumb-style navigation.

Opportunities tab

BearAudit suggests source → target link pairs, often informed by shared entities or topical overlap. Each row includes rationale (e.g. shared entity or template). Implement the highest-traffic sources first.

This complements orphan detection in Reports and hub analysis in the Site Graph.

Workflow

1. Run a full crawl (links are parsed from HTML).
2. Run entity extraction for richer opportunities.
3. Fix empty and generic anchors site-wide via CMS templates where possible.
4. Add opportunity links from high-authority sources to pages that need visibility.
5. Re-crawl and confirm hub/outlink counts on the Dashboard.

Related reading

• Site Graph page
• Entities page
• Keyword cannibalization — pair linking fixes with query-level consolidation