Dashboard Guide: At-a-Glance SEO Health and Traffic

The Dashboard is the first screen you see after selecting a property. It gives you a single-page overview of crawl health, search performance, and traffic so you can prioritise what to fix first and track progress over time.

How to use the Dashboard for more traffic and better SEO

1. Run a crawl — Start a crawl from the sidebar; the dashboard refreshes as data comes in.
2. Read the health ring and metrics — Tackle non-200s first, then the largest issue categories.
3. Use Search Console and Analytics — Prioritise pages that already get clicks or sessions; fixing them usually has the biggest impact on traffic.
4. Use the Action plan — Open Action plan from the sidebar for an AI-generated, prioritised task list based on crawl and integration data.
5. Re-crawl and compare — After fixes, re-crawl and use Compare crawls or the dashboard numbers to confirm improvement.

The Dashboard is your home base: use it to see overall health, tie crawl data to search and traffic, and decide where to focus next. For per-page issues, use Verifications and Webpages; for site-wide link and content issues, use Reports.

When a crawl is running, a progress bar appears at the top showing the current URL or stage and a percentage. The dashboard metrics refresh as the crawl runs so you can see numbers update in real time.

Health ring and core metrics

• Health ring — A circular chart splitting your pages into: health, with SEO issues, and non-200 status. The centre shows the healthy percentage. Use it to judge overall site health at a glance.
• Total pages — Number of URLs crawled and stored.
• With issues — Count of pages with at least one SEO or security verification issue.
• Non-200 — Pages that didn’t return HTTP 200. These can hurt indexing and user experience.
• Security grade — Average security grade across pages (when available).
• Export — Summary downloads aggregate metrics (totals, issue counts, word counts, redirects, response times) as JSON; Client report exports an HTML report. Handy for reporting and tracking progress over time.

These numbers tell you whether to focus on technical fixes (non-200s), content/SEO fixes (issues), or both.

Priority fixes

A short list of high-impact pages (e.g. pages with issues that get Search Console or Analytics traffic) and broken pages lets you start fixing without opening Reports or Verifications. Each row shows title, URL, status code, and issue count. Click a row to open the page in the page viewer for full details. The “View all” link goes to the full Priority fix list.

Quick actions

• Fix broken pages — Goes to Reports; shows how many non-200 pages you have (or “No issues detected”).
• Tighten security headers — Goes to Verifications (security tab); shows how many pages have security issues.
• Consolidate duplicates — Goes to Reports; shows duplicate groups and page count.

Traffic & Search (when connected)

If you’ve connected Google Search Console and/or Google Analytics in Settings:

• Search Console — Clicks, impressions, average CTR, average position for this month vs last month, with percentage change.
• Analytics — Sessions, page views, average duration, bounce rate for this month vs last month, with trend.

Use this to tie crawl health to real search performance and traffic, and to prioritise pages that already get clicks or sessions.

Page Speed (when connected)

The PageSpeed Insights card shows Core Web Vitals or performance scores for the property URL when data is available. Use it to prioritise speed improvements that support both UX and SEO.

Health & Issues

• Health overview — Health overview with issues, and Non-200 pages.
• Issues by type — Issue count by category: meta (title/description), Open Graph, Twitter Card, content, HTTP, H1, canonical, JSON-LD, images, icon, X-Robots-Tag. Each segment links to Verifications filtered by that category. Use it to decide which type of problem to tackle first (e.g. fix all missing meta descriptions before thin content).

Content & Performance

Use these tiles to spot thin content, slow or heavy redirects, and security/robots problems at a glance.

• Total words — Sum of word count across all crawled pages. Gives a sense of how much text content the site has overall; useful for tracking content growth over time.
• Avg words/page — Average word count per page. Low averages may indicate thin content; use with Verifications (e.g. thin content checks) to find and improve short pages.
• Images — Total number of images found across the crawl. Use with the images issue count to spot missing alt text or other image SEO at scale.
• Internal links — Total internal links discovered. Higher numbers usually mean better crawlability and signal flow; compare with External links to see link mix.
• External links — Total outbound links. Helps you understand how much the site points elsewhere; balance with internal links for a healthy link structure.
• Avg response time — Mean time (e.g. in ms or seconds) for pages to respond. High values can hurt UX and crawl efficiency; prioritise slow templates or hosts.
• Max response time — Slowest response in the crawl. Surfaces the worst offenders so you can fix or exclude very slow URLs.
• Avg redirects — Average number of redirect hops per URL. High averages suggest long chains; use Reports (Redirects) to shorten them and preserve crawl budget.
• Max redirects — Longest redirect chain found. Single out extreme chains that need fixing first.
• Security issues — Count of pages with at least one security verification issue (e.g. mixed content, insecure forms). Use with the “Tighten security headers” quick action to fix.
• Icon issues — Count of favicon/icon-related verification issues (e.g. missing or wrong sizes). Fix for better branding and trust in tabs and bookmarks.
• Robots blocked — Count of pages with robots-related issues (e.g. blocked by robots.txt when they should be crawlable). Use to avoid accidentally hiding important URLs from search engines.

Status & Duplicates

• Status code distribution — Number of pages that returned 200, 3xx, 4xx, 5xx, or other. Use it to see the scale of redirects and errors.
• Duplicate content — Count for duplicate vs unique pages, plus number of duplicate groups. Use it to decide when to open Reports and consolidate duplicates.

Template Health (when templates exist)

The Template Health section shows URL templates inferred from your crawled URLs (e.g. /blog/:slug, /product/:id). It helps you understand site structure and spot templates that have many issues—good candidates for template-level fixes.

Issues breakdown

A list of issue categories, count per category; each row links to Verifications filtered by that category. Use this to work through one category at a time (e.g. meta, then images) across the site. This section only appears when there are issues.