Glossary
Short, clear definitions for technical SEO and audit terms. Top-of-funnel reading to help you understand what BearAudit checks and why it matters.
What are change alerts?
Change alerts notify you when a new crawl differs materially from the previous baseline—new errors, URL churn, or security shifts.
Read definition →What are Core Web Vitals?
Core Web Vitals are Google’s metrics for loading, interactivity, and visual stability. Learn what LCP, INP, and CLS mean and how they affect SEO.
Read definition →What are CSS Selectors?
CSS Selectors define which HTML elements match a given rule. Learn how they work and how you can use them in BearAudit for custom data extraction.
Read definition →What are HTTP Status Codes?
HTTP status codes indicate whether a specific web request was successfully completed. Learn the differences between 2xx, 3xx, 4xx, and 5xx codes, and how BearAudit tracks them.
Read definition →What are Internal Links?
Internal links connect pages on the same domain. Learn why they matter for SEO, crawlability, and how BearAudit helps you optimize them.
Read definition →What are Meta Title and Meta Description?
Meta title and meta description are the headline and snippet that appear in search results. Learn why they matter for SEO and how to optimise them.
Read definition →What are Open Graph and Twitter Cards?
Open Graph and Twitter Card meta tags control how your page looks when shared on social media. Learn how to set title, image, and description for shares.
Read definition →What are Redirect Chains?
Redirect chains are sequences of redirects (e.g. A → B → C) before the final URL. Learn why they hurt performance and SEO and how to shorten them.
Read definition →What are rich results?
Rich results are enhanced Google search listings (stars, FAQs, products) powered by structured data. Learn eligibility and how BearAudit tracks them.
Read definition →What are Security Headers?
Security headers (HSTS, CSP, X-Frame-Options, and more) protect your site and users. Learn what they are, why they matter for SEO and trust, and how BearAudit checks them.
Read definition →What are URL templates?
URL templates (patterns) group paths like /blog/:slug for analytics and SEO at scale. Learn how BearAudit infers templates and why they matter.
Read definition →What is a Canonical URL?
A canonical URL tells search engines which version of a page is the main one. Learn why canonicals matter for duplicate content and how to fix issues.
Read definition →What is an SEO action plan?
An SEO action plan prioritises fixes and projects from crawl, analytics, and AI analysis. Learn how BearAudit generates and exports action plans.
Read definition →What is an XML Sitemap?
An XML sitemap is a list of URLs you submit to search engines to help them discover and prioritise your pages. Learn how sitemaps work and when they help.
Read definition →What is competitor analysis in SEO?
Competitor analysis benchmarks your site against rival domains on content, technical SEO, and performance. Learn how BearAudit automates discovery and comparison.
Read definition →What is Compression (Gzip and Brotli)?
Compression reduces file size so pages load faster. Learn how Gzip and Brotli work and why BearAudit reports Content-Encoding.
Read definition →What is content decay?
Content decay is a sustained drop in search clicks or impressions on URLs that previously performed. Learn causes and how BearAudit flags decaying pages.
Read definition →What is Duplicate Content in SEO?
Duplicate content is when the same or very similar content appears on multiple URLs. Learn how it affects SEO and how to fix it with canonicals and consolidation.
Read definition →What is entity extraction?
Entity extraction identifies people, places, organizations, and topics on your pages using AI. Learn how BearAudit uses Gemini for entities and gap analysis.
Read definition →What is Google Search Console?
Google Search Console (GSC) is a free tool that shows how Google sees your site: indexing, search performance, and issues. Learn what it does and how BearAudit uses it.
Read definition →What is Hreflang?
Hreflang tags tell search engines which language or region a page targets. Learn how hreflang works and how to avoid common validation errors.
Read definition →What is Image Alt Text?
Alt text describes images for screen readers and when images don’t load. Learn why it matters for accessibility and SEO and how to write good alt text.
Read definition →What is indexation coverage?
Indexation coverage compares crawled URLs, sitemap entries, and Search Console data to find gaps, orphans, and traffic at risk. Learn how BearAudit surfaces it.
Read definition →What is JSON-LD and Structured Data?
JSON-LD is a way to describe your page content in a format search engines understand. Learn how structured data enables rich results and better snippets.
Read definition →What is Keyword Cannibalization?
Keyword cannibalization is when multiple pages compete for the same search queries. Learn how to find and fix it so one strong page can rank.
Read definition →What is llm.txt?
llm.txt is a convention for publishing machine-readable site summaries for AI crawlers and agents. Learn how BearAudit discovers and previews llm.txt files.
Read definition →What is robots.txt?
robots.txt is a file that tells search engine crawlers which paths they can or cannot request. Learn how it works and how it affects crawling and indexing.
Read definition →What is Thin Content?
Thin content is low-value or very short content that search engines may downrank or ignore. Learn how to identify and fix thin content on your site.
Read definition →What is WebMCP?
WebMCP (Model Context Protocol) is an open standard that enables AI models to interact with web applications. Learn how BearAudit validates WebMCP tools for agentic SEO.
Read definition →What is X-Robots-Tag?
X-Robots-Tag is an HTTP header that tells search engines how to index a page (e.g. noindex, nofollow). Learn how it differs from meta robots and when to use it.
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