What is Google Search Console?

Google Search Console (GSC) is a free Google product that lets you see how your site appears in Google Search: which pages are indexed, how they perform (clicks, impressions, position), and what errors or issues Google has found. You verify ownership of a site (or property) and then use reports and tools to improve visibility and fix problems.

What GSC shows you

• Performance — Clicks, impressions, average position, and CTR by page, query, country, and device.
• Coverage / indexing — Which URLs are indexed, excluded, or have issues.
• Enhancements — Mobile usability, Core Web Vitals, structured data, and other signals.
• Sitemaps and URL inspection — Submit sitemaps and check how Google crawls and indexes specific URLs.

Why SEOs use it

• Diagnose drops — See if traffic loss is from fewer impressions, lower CTR, or indexing issues.
• Find opportunities — Queries with high impressions but low clicks; pages that could rank better.
• Fix issues — Identify and fix crawl errors, security problems, and manual actions.

How BearAudit uses it

BearAudit connects to Google Search Console via OAuth (your data stays in your control). Once linked, we bring GSC data into the app: queries, impressions, clicks, and high-impact pages alongside your crawl data. You can see which crawled pages get search traffic, which queries they compete for, and how that ties into keyword cannibalization and prioritised fix lists—all in one desktop dashboard.