Template Analytics: Performance and Issues by URL Pattern
See how each URL template performs in Search Console and GA4 alongside crawl issue counts. Spot underperforming sections of your site and fix templates instead of one URL at a time.
Template Analytics groups your crawled URLs into patterns (for example /blog/:slug or /product/:id) and shows SEO health plus traffic for each template. It connects crawl issue counts with Google Search Console clicks and GA4 sessions so you can fix entire sections of a site efficiently.
How templates are inferred
BearAudit analyses crawled URL paths and clusters them into patterns with placeholders. The same logic powers Template Health on the Dashboard. Templates appear once you have enough crawled pages with recognisable path structures.
Date range
Use From and To (default ~28 days) to match your reporting window. Metrics refresh when you change dates.
Table columns
Typical columns include:
- Pattern — The URL template (e.g.
/docs/:section/:page). - Pages — Number of crawled URLs matching the pattern.
- Issues — Total verification issues across those pages.
- Clicks — Search Console clicks in the period (when GSC is connected).
- Impressions — GSC impressions.
- Sessions — GA4 sessions (when Analytics is connected).
- Avg position — Mean search position where available.
- JSON-LD coverage — Share of pages in the template with structured data.
Sort mentally by issues × traffic: a template with many issues and high clicks is a template-level fix with outsized impact.
Chart
The bar chart highlights your top templates by clicks or sessions (whichever integration is available). Use it to confirm whether problem templates also drive business traffic.
Prerequisites
- Completed crawl.
- Search Console for clicks/impressions/position.
- Google Analytics (GA4) for sessions and engagement columns.
Without integrations, you still see crawl pages and issue counts per template—useful for technical clean-up before traffic data exists.
Workflow
- Open Template Analytics after a crawl.
- Identify templates with high issues and high clicks/sessions.
- Open representative URLs in the page viewer to see recurring verification failures.
- Fix the template (CMS layout, meta defaults, schema partial) rather than patching single URLs.
- Re-crawl and compare template issue totals on the Dashboard.
Related reading
- Glossary: URL templates
- Analytics page — Property-wide traffic and cannibalization.
- Schema & SERP — JSON-LD coverage by template type.