Analytics: Traffic, Demographics, and Content Performance in BearAudit

The Analytics page (visible when you’ve connected Google Analytics in Settings) brings GA data into BearAudit: traffic, engagement, demographics, devices, channels, and page-level performance. Using it in the app helps you prioritise SEO and content work on the pages and topics that actually drive visits and conversions.

Sections and how to use them

Overview and date range

• Date range — Choose the period (e.g. last 30 days). You can compare to the previous period to see trends.
• Summary metrics — Sessions, page views, average session duration, bounce rate (and sometimes new vs returning, or goal metrics). Deltas vs previous period show whether traffic is up or down.

Use the overview to confirm the GA connection and to judge overall site health and trend before diving into sections.

Traffic and engagement

• Sessions and page views — Core volume metrics.
• Session duration and bounce rate — Engagement. Low duration or high bounce on key pages may indicate relevance or UX issues that SEO and content can address.
• Daily trend — Chart of sessions or page views over time. Spot drops or spikes and tie them to launches or algorithm changes.

Demographics and devices

• Age and gender (when available) — Understand who visits. Use this to align content and keywords with your audience.
• Devices — Desktop, mobile, tablet split. Prioritise mobile if most traffic is mobile; fix mobile usability and Core Web Vitals for those users.
• Browsers and OS — Useful for technical debugging and targeting.

Channels and sources

• Channels — Organic search, direct, referral, social, etc. See how much traffic is organic and how it compares to other channels.
• Top sources — Which referring sites or campaigns send traffic. Use this to protect and grow referral and organic.

Landing pages and page report

• Landing pages — Pages where sessions start. High-traffic landing pages are critical: fix any SEO issues in Verifications and improve content and internal links.
• Page-level report — For a given URL (or list), you may see sessions, page views, bounce rate, duration. Use “open in app” to jump to the page viewer for that URL and fix issues.

Topic coverage and templates

Some setups show topic coverage (which topics or sections get the most sessions/impressions) and URL template analytics (e.g. performance by URL pattern). Use these to:

• Double down on high-performing topics and fix underperformers.
• Identify template-level issues (e.g. all /blog/* pages have high bounce) and fix them at the template level.

High-impact and cannibalization

• High-impact pages — Pages that get traffic but have SEO issues. Fixing these protects and can grow traffic.
• Cannibalization clusters — Groups of pages that may be competing for the same queries. Use this to consolidate or differentiate content and set canonicals (see Reports).

Export

Export (e.g. CSV) for sections lets you take data into reports or spreadsheets for tracking over time or sharing with the team.

How the Analytics page helps traffic and SEO

• Prioritise by traffic — Focus fixes and content on the pages that already get sessions and page views so you don’t waste effort on no-traffic pages first.
• Engagement signals — Bounce rate and session duration can indicate relevance and UX; improving content and internal links can improve both engagement and rankings.
• Channel mix — See how organic search contributes and track it over time as you fix issues and add content.
• Landing pages and topics — Align sitemaps, internal links, and content with what users actually land on and care about.

Use the Analytics page after connecting GA in Settings. Combine with the Dashboard (for GA summary), Search Console (for query-level search data), and Action plan (for prioritised tasks) to grow traffic and SEO in a data-driven way.