Reports Complete Guide: Broken Links, Redirects, Duplicates, Orphans, and More
Use all Reports tabs—Broken links, Redirects, Duplicates, Orphans, Unlinked mentions, Near duplicates—to fix technical and content issues at scale and improve SEO and traffic.
The Reports page surfaces site-wide issues that go beyond per-page verifications: broken links, redirects, duplicate and near-duplicate content, orphan pages, and unlinked mentions. Each tab helps you fix a different class of problem that can hurt traffic and SEO.
Tabs and what they do
Broken links
Lists links that point to URLs returning a non-2xx status (e.g. 404, 500). For each row you see:
- Source page — The crawled page that contains the link.
- Target URL — The URL that’s broken.
- Status — HTTP status (e.g. 404).
How to use: Remove or update broken internal and external links, add redirects for moved URLs, or fix typos. Export to CSV to assign to your team. Fixing broken links improves UX and avoids passing signals to dead pages.
Redirects
Shows redirect chains (or single redirects) found during the crawl:
- From → To — Which URL redirects to which.
- Chain length — Long chains (A → B → C → D) slow crawlers and users and dilute link equity.
How to use: Shorten chains by pointing internal links and canonicals to the final URL. One redirect is usually enough. Aligns with HTTP/redirect checks in Verifications.
Duplicate content groups
Groups pages that share the same or very similar main text (e.g. same body, different URLs). For each group:
- URLs in the group — All pages in that duplicate set.
- Representative content — So you can choose which URL should be canonical and which to noindex, merge, or remove.
How to use: Consolidate thin or duplicate pages, set canonicals, or remove low-value URLs. Complements thin content and canonical checks in Verifications.
Orphan pages
Lists pages that have no (or very few) internal links pointing to them. Orphans are hard for users and crawlers to find and often get little or no search traffic.
How to use: Link to important orphans from your main navigation, hub pages, or related content so they get discovered and indexed. Create issues/tickets to add inlinks from specific pages.
Unlinked mentions
Lets you search for a keyword or phrase and see where it’s mentioned on the site but not linked to a target URL you care about (e.g. a key landing page or product).
How to use: Add internal links from those mentions to the target URL to pass relevance and authority and improve rankings and traffic for that page.
Near duplicates (Jaccard or semantic)
Groups pages that are very similar but not exact duplicates—e.g. same template with small text changes. You can switch between Jaccard (text overlap) and semantic (meaning similarity) methods.
How to use: Decide which URL in each group should be the main one; noindex, merge, or rewrite the others to reduce cannibalisation and consolidate signals.
Export and workflow
- CSV export — Most tabs support exporting the current list (with pagination) to CSV for tickets or other tools.
- Open in app — For source/target URLs that were crawled, you can open them in the page viewer for full details.
Suggested workflow: After a crawl, open Reports, fix Broken links first, then shorten Redirects, then resolve Duplicate and Near duplicate groups, then address Orphans and use Unlinked mentions for internal linking. Re-crawl to confirm and refresh the Action plan.
How Reports help traffic and SEO
- Broken links — Better UX and no wasted link equity to dead pages.
- Redirects — Faster crawl and clearer signals to the right URLs.
- Duplicates and near duplicates — Less cannibalisation, stronger relevance per URL.
- Orphans — More pages discoverable and indexable, more long-tail traffic.
- Unlinked mentions — Stronger internal linking and better rankings for target pages.
Reports sit alongside the Dashboard and Verifications: the Dashboard gives counts and health; Verifications give per-page SEO issues; Reports give link and content issues across the whole property.