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AI-Powered Action Plan and Jira Export in BearAudit

Get a prioritised SEO action plan generated from your crawl, analytics, and Search Console data. Export the full plan or individual items to Jira. How to use Action plan and Jira in BearAudit.

BearAudit’s Action plan turns your property’s crawl data, analytics, and Search Console signals into a clear, prioritised list of SEO tasks. You can use it in the app or push it straight into Jira so your team can track and assign work.

What the Action plan includes

The plan is generated by AI (Gemini) from a briefing that includes:

  • Crawl and issue metrics — Total pages, pages with issues, non-200 count, issue counts by category.
  • Analytics (GA4) — Where connected, a summary of traffic and behaviour.
  • Search Console — Cannibalisation or coverage notes where available.
  • Topic and entity coverage — From entity extraction if you use it.
  • High-impact pages — Pages with the most issues or that matter most for SEO.

The result is a summary (2–4 sentences on current state and strategy) and sections such as “Quick wins (next 7 days)”, “Technical / crawl”, and “Content and UX”, each with concrete action items and optional details.

How to generate a plan

  1. Enable Gemini — In Settings → Integrations, add your Gemini API key (same as for entity extraction). The Action plan uses the same integration.
  2. Open Action plan — For a property, open Action plan from the sidebar (under the property’s views).
  3. Generate — Click to generate. BearAudit builds the context from that property’s data and sends it to Gemini. The plan appears in the app; you can regenerate to refresh.

You can edit the summary or item text in the app before exporting.

Exporting to Jira

  • Single Jira issue — Create one Jira issue whose description contains the full plan: summary plus all sections and items as markdown. Use it for a single epic or parent ticket.
  • One issue per item — Create a separate Jira issue for each action item. Handy for assigning owners and tracking each task independently.

Jira base URL and credentials are configured in Settings → Integrations (Jira). Once set, the export runs from the Action plan screen; you get links to the created issues.

When to use it

  • After a crawl — Generate a plan to prioritise what to fix first (e.g. quick wins vs. technical debt).
  • Reporting — Share the plan with stakeholders or turn it into a Jira epic for the next sprint.
  • Re-crawls — Regenerate after fixes to get an updated, prioritised list.

The Action plan complements the dashboard, Verifications, and Reports: use the dashboard for numbers, Verifications for per-page issues, Reports for broken links and duplicates, and the Action plan for a single, ordered checklist you can ship to Jira.

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