What are URL templates?
URL templates (patterns) group paths like /blog/:slug for analytics and SEO at scale. Learn how BearAudit infers templates and why they matter.
URL templates (or URL patterns) are generalised path shapes that represent many pages—e.g. /products/:id instead of listing thousands of individual URLs. Grouping by template helps you spot systemic SEO problems (missing meta on all blog posts) rather than fixing one URL at a time.
How BearAudit infers templates
After a crawl, BearAudit clusters URLs with similar path structures and replaces variable segments with placeholders (:slug, :id). The same patterns appear on the Dashboard Template Health section and the Template Analytics page.
Why SEOs use them
- Compare issue counts and traffic per section of the site.
- Prioritise CMS or theme fixes that affect hundreds of pages at once.
- Benchmark JSON-LD coverage and performance by content type.