In Search: See How Your Site Appears in Search Results

The In Search page shows how your brand and site appear in search—typically a list of URLs from your property that currently show up in live search results for relevant queries. It answers: “Which of my pages are actually being shown by search engines right now?” and helps you prioritise fixes and content for the pages that already drive (or could drive) traffic.

Sections and how to use them

Results list

After the app runs its “in search” check (often using a live search or API), you see a list of results. Each item usually includes:

• Title — As shown in search (or the page title).
• URL — The page URL.
• Display URL (if available) — How the URL is displayed in the SERP.
• Snippet (if available) — A short excerpt from the result.
• Source (if available) — e.g. “Google”, “Bing”.

Use the list to see which pages are “in search” and how they’re presented. A count badge often shows how many results were found.

Refresh

A Refresh button (sometimes “Refresh” with a force-refresh option) re-runs the check so you get up-to-date visibility. Use it after making fixes or publishing new content to see if new pages appear or if snippets change.

Empty or error state

If no results are returned, or if there’s an error (e.g. API limit, network), the page will show an empty list or error message. How to use: Ensure your property has been crawled recently; check that the site is indexable (robots.txt, no blanket noindex). For more on which URLs are crawled and how they relate to “in search”, see In Search: crawled URLs.

How the In Search page helps traffic and SEO

• Indexing gaps — If important pages are crawled but not “in search”, they may not be indexed or may be filtered. Use this list together with Search Console and the Reports (e.g. orphans, duplicates) to fix discovery and consolidation.
• Prioritise ranking pages — Pages that already appear in search are often your best levers: improve titles, descriptions, and content to increase CTR and rankings, and fix any issues so they don’t drop out.
• Track visibility — Refreshing periodically lets you see if new pages enter search or if others disappear, so you can tie changes to your SEO work (e.g. after fixing canonicals or adding internal links).
• Align with crawl data — Comparing “in search” URLs to your full Webpages list shows which crawled pages are actually earning visibility and which need more work.

Use In Search after crawls and major content or technical changes. Combine with the Dashboard (for health and issue counts), Search Console (for queries and performance), and Verifications (to fix issues on the pages that are in search) to grow search traffic systematically.